Great Minds Project: Jan Tschichold

Graphic Translation

Object 

Sketches

Final Sketch

Steps 1-5 with Final Translation

Specimen Sheet

Being that scripts don't work well with all uppercases nor,
did the type I chose come in bold or italic. I opted out of
making a font palette sheet. I did however mess around
with what border and the color I should use for my final design.

Border Play

Final Design

This logo design is meant for a modern store that sells sweet goods.

Conceptual Image

For this assignment I decided to use child obesity as a topic for my poster.
I wanted to show how easy it is for fast food restaurants to appeal to children.

As well as bring up how poor diet can start at an early age. In my design I even
added a health organization near the bottom for those really interested to learn more
about child obesity.

Conceptual Image Poster

I originally was planning to use a bottle and a sippy cup but decided to keep
it simple and just use a sippy cup.You can also see in my sketch below I was
planning on making the sippy cup just a black figure with the logo on top
but felt it would make the design to dark and that's not what I was going for.

Sketches

Sequence

Shapes Used

Sequence Part A

Sequence Part B

Patterns

Original Pattern 1

Black/White Pattern 1

Original Pattern 2

Black/White Pattern 2

Original Pattern 3

Black/White Pattern 3

Original Pattern 4

Black/White Pattern 4

Original Pattern 5

Black/White Pattern 5

Grids

Color Grid 1

Color Grid 2

Color Grid 3

Color Grid 4

Color Grid 5

Gray Layout Grids:

Here we worked on layouts where the lighter shade of gray 

represented text, while the darker shade represented images

 Grid 1

 Grid 2

 Grid 3

 Grid 4

 Grid 5

Border Play: Part B

Part B: Type Specimen Sheet (10 Variations)

Part B: Font Palette Sheet (6 Variations)

Part B: Sketches with Final Design (Bottom Left)